Ivakin Aleksei
Product Owner - Dataduck
Saint Petersburg, Russia
Attended conferences (2)
Talks (2)
  • 19.01.2021
    UX on the example of a ketchup and an axe

    I think we have started to forget what UX is... 


    Let's break down concepts and techniques that often confuse: UX, UXD, USABILITY, USER FRIENDLY. 

    I'll show you how to analyse these product parameters with simple examples. 

    Which are more important? How to measure them? How do personas and context of use influence user experience? What goals are we pursuing by improving these or other metrics? 


    This talk will be useful for every analyst involved in the development of user applications and interfaces.

    • Average
    • 40 min
    • Analyst Days / 12
  • 19.01.2021
    MVP by KANO model

    One of the main problems in developing any new product or its part is how to choose the most important thing out of a large number of ideas, features and requests so that users would like the product and find it useful. 


    In an hour and a half, all workshop participants will learn and master the quantitative method of MVP design based on the KANO model.

    • Average
    • 1h 30 min
    • Analyst Days / 12
Chat with us, we are online!