Matveeva Irina
managing partner - Escalate
Saint Petersburg, Russia
Talks (2)
  • 01.02.2021
    UX and CX in the work of analyst: Why and How

    Software implementation often becomes like a headache. Users’ feedback highlights how many nuances we haven’t even considered. If you want to manage software implementation process easier, UX and CX approach (Service Design) can help you to foresee those nuances at the stage of collecting requirements and application design. 


    Welcome to our workshop to practice some of Service Design tools.

    • Easy
    • 1h 30 min
    • Analyst Days / 12
  • 28.01.2021
    Corporate culture's impact on project success: express tools to assess

    Corporate Culture: friendly context or STOP factor?


    An unprepared organisational environment often hampers project implementation, and you need to spend additional time and take extra efforts to succeed. How to assess the impact of Corporate Culture in advance and manage changes confidently?


    Welcome to learn more about HOW TO minimize risks for project success due to:

    • express assessment of the corporate culture;
    • evaluation of company readiness for digital transformation;
    • attracting allies among the stakeholders.


    • Average
    • 40 min
    • Analyst Days / 12
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