Бершель Ольга
UX analyst - Stenn International
Saint Petersburg, Russia
Talks (2)
  • 02.02.2022
    Bad advice in compiling CJM

    User Journey Map is a handy tool for identifying user pain points and bottlenecks in a digital product. But for some reason, the results of the study are still not used. Why?  


    Let's look at seven practical mistakes in compiling CJM and their impact on the final result.

    • Average
    • 40 min
    • Analyst Days / 14
  • 09.07.2021
    Voices in the head: How a business analyst can design user experience and not quarrel with himself

    In product development, a business analyst and design are quite often at odds, defending different values. But what about when you have both roles in the same product at the same time? Which voice do you listen to first to add the most value? 


    Let's look at the most frequent points of contention between BA and UX and discuss who is best to listen to in which situation and why.

    • Average
    • 40 min
    • Analyst Days / 13
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