Difficulties of translation into the language of emotion

Recently, online communication has come to dominate the work environment. When exchanging short messages, we miss the emotional subtext: we do not see the emotions of the other person and we rarely hear the voice to identify the intonation.

This is the rationale behind the increasing use of emoji graphics.
It is now growing into a separate emoji culture - with its own rules, trends, and followers.

Do we need to be a part of this culture and why is it important for the analyst?
What are the challenges inherent in the active use of emoji?
How do you properly embed emoji in correspondence so that you convey meaning correctly and do not offend others?
We will talk about this, and other aspects of emoji use.