From data to value: how to get the most out of customer analytics
Customer analytics can provide a company with valuable information about the behaviour and needs of its customers. However, to get the most out of this information, you need to be able to interpret and use it correctly.
In my talk, I will tell you about the opportunities offered by direct communication with customers and what to do to turn data into tools to increase business efficiency.
Using the example of real cases and projects implemented at Magnit, I will show you how to squeeze the most out of customer analytics.