Data modeling evolution: promotions design case

Promotion management is one of the key business processes in retail that provides a competitive advantage. The realm of powerful and relentless marketing meets IT when designing CRM systems to establish promotion conditions and the engine for their implementation. Choosing the optimal solution is the guarantee of a successful project.

In this presentation, we will examine the core business requirements in the design of promotions, data model patterns through real cases of major companies, and the primary capabilities of modern e-commerce platforms. The presentation will be of interest to those engaged in projects involving the development of marketing tools or digital business transformation, aiming to understand potential solutions for emerging challenges.