Workshop: Storytelling. Story from a pocket

  • 40 min

Storytelling is a marketing tool that helps to convey to the audience the idea and values of a product or brand through stories. 

Now it is already known to everyone, I told you about it last time at Analyst Days, but now I want to emphasize the storytelling itself and the storyteller.

The main purpose of storytelling is communication, the connection between people. The connection is established through emotions, and emotions are expressed through the storyteller's devices. 

A practical workshop will be devoted to the tools of communication.

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