Portrait of the Customer: Canvas, Oil, and the Present Day

Every person has their own pain points, emotions, and view of the world — and customers are no exception. Occasionally, we forget this and are puzzled when the customers respond sharply, negatively, or irritably to our simple questions or proactive suggestions. Why does this happen?

Let’s take a bit of psychology and common sense and try to rethink ourselves — but through the lens of how our customer sees the situation. Together, we’ll build a simple mechanism to help us understand what the customer is really thinking.