Blue Ocean Strategy in Systems Analysis and Product Impact

The market is oversaturated, competition in IT is off the charts — how to organise the work of a Systems Analyst and develop a product? I will share new approaches to product development using the example of the Online Accounting service. Implementation of features with a focus on care, empathy, and proactivity. I will show in cases how the Blue Ocean Strategy helps a Systems Analyst not just to but to unlock their full potential by offering clients new and alternative sources of value. We will discuss how a different approach and new values ​​affect the work of a Systems Analyst, as well as the product’s resilience and competitiveness.