How Architecture Can Bankrupt a Product — and What Analysts Can Do About It

Architectural decisions are not just about technologies and elegant diagrams. They directly affect the business model, product flexibility, and the ability to survive in the market. Mistakes or “hidden debts” in architecture can collapse the product’s economics, leading to missed deadlines, inability to scale, and unpredictable cost growth.

In this talk, we will take an architect’s perspective on how architecture can “bankrupt” a product — and why analysts need to spot the warning signs before they turn into a full-blown crisis.

The talk will be valuable for those seeking to connect product and technical perspectives: architects, analysts, and anyone working at the intersection of business goals and technical implementation.