Talk, Clock and Two Smoking Canvas

Analysts are excellent at working with requirements, managing customer expectations, and even have some experience with value and metrics, but they often remain unaware of the core business question: does a product make money?

Our workshop will confront analysts with the harsh reality: a product can be “beautiful and useful” but still be unprofitable. 

Participants will have to step out of the “requirements swamp” and try to tame a scary beast—the product's unit economics.
They will have to learn to think in terms of money, acquisition channels, and market capacity constraints. Evaluate product potential and choose a promotion channel and monetisation model for it.

After all, the issue of ROI in IT is becoming increasingly pressing and urgent. Those who can calculate these economics will have greater opportunities in their careers and in the job market.