Customer Journey Mapping for business analysts and others

Analysts can work well with the "filling" of a product, service or business. But not onli with the filling... So what creates a really cool impression on product or service? What attracts customers that makes them (and everyone else) to talk about you and your product? And is there any tool that could help to do this? И есть ли инструмент, который мог бы помочь делать это? 

Yes, there is and we will talk about it. We will learn it, consider several examples, knock it down and learn how to use.