Creativity is a buzzword that everybody is speaking about. Probably, we could hardly find a single person that does not want to be creative. Some people believe that creativity is about holding brainstorming sessions from time to time, while the others feel that being really creative is much more than that. The result is that everybody has its perception of his/her own "creative capabilities", which is predominantly wrong (those who are not really creative believe that they are, and those who are creative, are not aware of that).
The goal of this presentation is to demystify creativity, to raise awareness of the creative potential of BAs and to give some examples of how we can be more creative.
Don’t wait for creativity to happen to you – go towards it!