Karolina Zmitrowicz
SJSI, Warsaw

UX and Business Analysis - friends or foes?

UX - User Experience defined as"the overall experience of a person using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use."

How does it relate to Business Analysis? Are they separate fields, different specialisations, not connected to each other? Or different views on one problem?

How can UX techniques and tools help Business Analyst to create good solutions?

How can BA help UX researches? 

Let's discuss both fields, their relationships and possible areas of application.

Audience level
Workshop (1h 30 min)


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