The situation when a Business customer interacts with IT specialists with the approach: "you owe me", is a daily reality for a large number of IT projects. With this approach, during the development process is born a million additional requirements and wishes. As a result, the deadline for the project is shifted, and the customer is not satisfied with the result. One of the reason is that the customer is interested in the local result, but not the development and future of the product. The situation can be changed if the customer is involved in the development process and shared responsibility for the fate of the product.
In the talk, I will speak about the difference between a Business Customer and a Product Owner. How our company has made the transition from Business customers to product Owners, and what challenges they now face in their new role.