Money Driven Design

Design is controversial naturally. Beauty will save the world, but it kills a business. The feeling of the beautiful one makes the life of another unbearable. How to prioritise what we implement in design? What criteria to choose? 


We are trying to go beyond the existing paradigm of features and descend to the solid land of metrics and money in assessing what must be done in design and what cannot be done.

Audience level
Lightning Talk (20 min)

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