Evolution of approaches to analytics organizing in Ozon

  • Easy
  • 40 min

Ozon is an e-com retailer that allows you to order any of more than 9 million products anywhere in the country in a short time. We have created and continue developing a complex logistics system consisting of fulfillments, sorting centres, a network of parcel lockers and self-pickup points. 

However, the spin-off of a new division responsible for the development of international markets has led to the creation of a dedicated cross-functional analytical department.

We will discuss how in a company where each department has its own team of analysts, there can be an analytical unit responsible for end-to-end analytics - from assortment and logistics to marketing and customers.

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