Ozon is an e-com retailer that allows you to order any of more than 9 million products anywhere in the country in a short time. We have created and continue developing a complex logistics system consisting of fulfillments, sorting centres, a network of parcel lockers and self-pickup points.
We consider international markets to be one of the promising areas of development, in which we have built and continue to expand end-to-end analytics - from assortment and logistics to marketing and customers.
Within the talk, we will discuss how end-to-end analytics differs from non-end-to-end one. Using Ozon as an example, we will show why end-to-end analytics is needed at all, what are its advantages and guide how to build it.