UX on the example of a ketchup and an axe

I think we have started to forget what UX is... 

Let's break down concepts and techniques that often confuse: UX, UXD, USABILITY, USER FRIENDLY. 

I'll show you how to analyse these product parameters with simple examples. 

Which are more important? How to measure them? How do personas and context of use influence user experience? What goals are we pursuing by improving these or other metrics? 

This talk will be useful for every analyst involved in the development of user applications and interfaces.