Voices in the head: How a business analyst can design user experience and not quarrel with himself

In product development, a business analyst and design are quite often at odds, defending different values. But what about when you have both roles in the same product at the same time? Which voice do you listen to first to add the most value? 

Let's look at the most frequent points of contention between BA and UX and discuss who is best to listen to in which situation and why.