A / B testing as a product improvement mechanism

  • Easy
  • 20 min

Any change to the product can lead to a negative result, as the end-users’ reactions are often unpredictable. 

In such cases, it is useful to use A / B testing, which provides objective data for analyzing the users’ experience even before making a change completely. 

In my presentation , I will show illustrative examples of A / B testing, I will tell you in what cases it should be carried out and what results you can expect. 

The topic will be interesting for system and business analysts who long to broaden their horizons in the field of UX and product analysis.

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