From brainstorm to launch: MegaFon Plus through the eyes of a systems analyst

This September, MegaFon has begun creating an ecosystem with the new product - multi-subscription service «MegaFon Plus».

Outstanding marketing, high financial expectations and, of course, deadlines. 

At first glance, it is a typical task for a systems analyst, but is it really so trivially? 

Let’s take a look at the flip side of launching that kind of a product from the perspective of systems analysts and architects. 

In my talk, I'll tell you: 

• how we have collected ivi, Start, e-book service MyBook and SberZvuk in one place;
• how many times we have revised the architecture and have argued with colleagues in 4 months; 
• about the problems, we have faced during the launch and solutions.