The alliance of product and business intelligence in an era of digitalisation
Over the past three and a half years of digital transformation at Gazprom Neft, more than 600 digital products have been developed. Product development is impossible without metrics, and it was decided to introduce a product analytics area and adapt market approaches to the specifics of the company. As part of the implementation, we developed approaches for using product analytics on the company's digital products and developed tools for data collection and analysis.
The main objectives of product analytics at Gazprom Neft will be discussed within the talk. How product metrics help determine whether the economic effects of the company's digital products will be achieved, how the service is built, and what tools the product analytics use.