BA as Digital Systems Analyst
1ч 30 мин
This presentation will focus on the evolving needs and skills of a BA working on digital projects such as website content management, e-Commerce, and custom/mobile applications. When working closely with marketing teams, the needs of a BA transition to a team member who understands not only technical and platform dependencies, but also comprehends and communicates the holistic set of customer touch points, analytics, web governance and an understanding of an enterprise’s business and data model. This presentation will have real-life project examples from our work at EPAM working with global, digital engagements.