Елена Горячикова
EPAM, Saint Petersburg

Ecommerce conversion improving

It is considered and evaluated different methods for improving the conversion of standard ecommerce project, such as: Messaging, Site Performance, Website navigation, Product page optimization, Checkout process, abandon carts management and so on.

In order to provide the all-around view we will discuss such important things as: Customer lifecycle stages, User group segmentation, Conversion, Retention, Loyalty, Contact points, gathering the online statistics, searching for gaps and the springboards. 

Audience level
Regular Talk (40 min)


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