How we transformed an internal product into B2B. Set of mistakes

  • 40 min

Any company happily developing its product for own needs, can modify it for partners' use. Using two successful Lamoda projects, as an example, I will share our conclusions and ways to avoid fatal mistakes. I took part in these projects from the very beginning as a system and business analyst. I still work together with the development team and business stakeholders on improving and supporting them.

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